ACCEPTABLE USE POLICY

Last Updated: 8 May 2026
Effective Date: 8 May 2026

INTRODUCTION

This Acceptable Use Policy (“AUP”) sets out the standards of conduct and the categories of business that BRIK FACTORY LTD (“Brik Factory”, “we”, “us”, or “our”) will and will not engage with, when delivering brand strategy, public relations, market research, and creator support services (the “Services”) through our website https://brik-factory.com (the “Website”) and through direct client engagements.

This AUP forms part of our Terms of Service and applies to every Client, prospective Client, partner, and visitor who interacts with us. By engaging our Services, accessing our Website, or making any payment to Brik Factory, you (“Client”, “you”, or “your”) confirm that you have read, understood, and agreed to comply with this AUP.

We are committed to operating a professional, ethical, and legally compliant business. The categories listed in this AUP exist to protect Brik Factory, our employees and contractors, our payment partners (including Stripe Payments UK, Ltd.), our wider client base, and the public at large.

Our company details are:

Company Name: BRIK FACTORY LTD
Company Number: 15631479
Registered Office: Innovation Centre Knowledge Gateway, Boundary Road, Colchester, England, CO4 3ZQ, United Kingdom
Email: Hello@brik-factory.com
Phone: +44 7714 743496

PURPOSE OF THIS POLICY

The purpose of this AUP is to:

Define the categories of business and content we will not work with
Set clear standards of conduct for everyone engaging with our Services
Protect Brik Factory and our payment partners from legal, regulatory, and reputational risk
Make our boundaries transparent to prospective Clients before any engagement begins
Establish the grounds on which we may decline, suspend, or terminate Services

This AUP is not exhaustive. We reserve the right to refuse or terminate any engagement that, in our reasonable judgement, is incompatible with the spirit and intent of this policy.

PROHIBITED BUSINESS ACTIVITIES

We will not provide Services to, promote, or otherwise support businesses, individuals, or campaigns engaged in any of the following categories:

3.1 Illegal goods, services, or activities of any kind under the laws of England and Wales, the European Union, or any other applicable jurisdiction.

3.2 Adult, sexually explicit, pornographic, or escort-related content, services, or platforms, including OnlyFans-style adult subscription content, adult dating services, and explicit adult entertainment.

3.3 Gambling, betting, casinos, lotteries, sweepstakes, prediction markets, or any form of wagering, except where the Client holds a valid licence from the UK Gambling Commission or an equivalent recognised authority and where Brik Factory has agreed in writing in advance.

3.4 Tobacco, electronic cigarettes, vaping products, hookah, smokeless tobacco, and related accessories.

3.5 Cannabis, CBD products (where their sale is restricted), psychoactive substances, recreational drugs, drug paraphernalia, or any product marketed to circumvent drug laws.

3.6 Weapons, firearms, ammunition, explosives, knives marketed for combat, military equipment, and any item primarily designed to cause physical harm.

3.7 Pseudo-pharmaceuticals, unlicensed health products, fake medicines, miracle cures, weight-loss products with unverified claims, and any health-related product or service that lacks appropriate regulatory authorisation in the territories where it is marketed.

3.8 Cryptocurrency-related promotion of unregulated tokens, initial coin offerings (ICOs), meme coins, “rug pull” projects, decentralised finance schemes that lack proper disclosures, NFT mints with deceptive promises, or any crypto activity targeting UK retail consumers in breach of FCA financial promotion rules.

3.9 Multi-level marketing schemes, pyramid schemes, Ponzi schemes, get-rich-quick programmes, “passive income” guarantees, and any business model whose primary revenue derives from recruiting new participants rather than the sale of legitimate goods or services.

3.10 Unlicensed financial services, including unregulated investment advice, binary options, contracts for difference (CFDs) marketed to retail consumers, and any activity requiring FCA authorisation that the Client does not hold.

3.11 Counterfeit goods, replicas of branded products, unauthorised reproductions, bootleg merchandise, and any product that infringes third-party trademarks, copyrights, or design rights.

3.12 Stolen, hacked, or illegally obtained goods, data, accounts, or credentials.

3.13 Hate speech, content promoting discrimination on the basis of race, ethnicity, nationality, religion, gender, sexual orientation, gender identity, disability, age, or any other protected characteristic.

3.14 Content inciting, glorifying, or promoting violence, terrorism, extremism, self-harm, suicide, or eating disorders.

3.15 Child sexual abuse material, exploitation of minors, or any content that sexualises individuals under the age of 18 — Brik Factory has zero tolerance for any such request, will refuse engagement immediately, and will report the matter to the National Crime Agency’s CEOP Command and the Internet Watch Foundation where required.

3.16 Bribery, corruption, money laundering, terrorist financing, or any activity in breach of the UK Bribery Act 2010, the Proceeds of Crime Act 2002, or applicable sanctions regimes.

3.17 Sanctioned individuals, entities, or jurisdictions, as designated by the UK Office of Financial Sanctions Implementation (OFSI), HM Treasury, the United Nations, the European Union, or the United States Office of Foreign Assets Control (OFAC).

3.18 Religious cults, coercive groups, or organisations whose primary purpose is psychological manipulation or financial exploitation of members.

3.19 Animal cruelty, illegal wildlife trade, or businesses that breach UK animal welfare law.

3.20 Any business that has been publicly identified as engaging in fraudulent, deceptive, or predatory practices, until such issues have been demonstrably resolved.

PROHIBITED CONTENT AND CONDUCT

In addition to the prohibited business categories above, we will not create, distribute, promote, or otherwise produce any of the following:

4.1 Defamatory content, including knowingly false statements about identifiable individuals or businesses.

4.2 Misleading or deceptive marketing, including:

Fake testimonials, fake reviews, or paid reviews not disclosed as such
“Astroturfing” campaigns designed to fake grassroots support
Inflated metrics, follower fraud, or engagement fraud
“Bait and switch” advertising
Hidden fees, dark patterns, or deceptive subscription traps
False scarcity claims (e.g. “only 2 left” when this is untrue)
Misuse of celebrity names, likenesses, or quotes without consent

4.3 Plagiarism or unattributed reuse of third-party copyrighted material.

4.4 Content that infringes the intellectual property rights of any third party, including unauthorised use of music samples, photography, video, brand logos, or fictional characters.

4.5 Content that violates the privacy or publicity rights of any individual, including unauthorised disclosure of personal data, “doxing”, revenge content, or non-consensual intimate imagery.

4.6 Harassment, bullying, threats, or intimidation directed at any individual or group, whether private or public-facing.

4.7 Content designed to harm, deceive, or exploit vulnerable groups, including children, elderly persons, individuals with cognitive impairments, or persons in financial distress.

4.8 Content that breaches the rules of relevant advertising regulators, including the UK Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP), and the Broadcast Committee of Advertising Practice (BCAP).

4.9 Content that breaches platform-specific terms of service of any third-party platform on which it will be published (including but not limited to YouTube, TikTok, Instagram, Spotify, Apple Music, X, LinkedIn, and Meta platforms).

4.10 Content created with the intention of evading detection by platform safety systems, content moderation, or fact-checking processes.

CREATOR AND PERFORMING ARTS — ADDITIONAL STANDARDS (SIC 90020)

Because our SIC 90020 service line works directly with artists, performers, content creators, and their representatives, we apply additional standards specific to this category:

5.1 Authentic representation
We will not create or promote content that materially misrepresents an artist’s identity, history, achievements, awards, chart positions, ticket sales, or commercial relationships.

5.2 Genuine performance
We will not arrange, support, or promote performances where the headline performer is materially different from the person advertised, or where pre-recorded performances are presented as live without disclosure required by venue or regulator rules.

5.3 No fake fanbase manipulation
We do not engage in the purchase of fake streams, fake plays, fake followers, fake comments, fake votes, or any artificial metric inflation. We work only on genuine, organic audience growth and authentic earned media.

5.4 No payola or undisclosed promotion
Any paid relationship between an artist, brand, and a media outlet, influencer, journalist, or content platform must be disclosed in line with ASA / CAP rules, FTC guidelines (where US audiences are involved), and the rules of the relevant platform.

5.5 Fair dealings with venues and promoters
We will not facilitate ticket scalping, secondary market gouging, or breach of venue contracts. We will not knowingly support events that breach safety regulations, fire safety law, or local licensing requirements.

5.6 Safeguarding of minors
Where any engagement involves a performer or creator under the age of 18, we require:

Verifiable parental or legal guardian consent in writing
Compliance with the Children (Performances and Activities) (England) Regulations 2014 and any equivalent local regulations
Appropriate safeguarding measures, including chaperone arrangements where required
No content that sexualises, exploits, or markets minors in age-inappropriate ways

5.7 Mental health and wellbeing
We will not pressure artists into promotional activity that we reasonably believe poses a risk to their mental or physical wellbeing. Where an artist appears to be in distress, we will pause activity and consult with their representatives.

5.8 Honest tour and event promotion
We will not advertise tours, concerts, or events using misleading dates, venue capacities, or “sold out” claims. All ticket pricing and fees must be transparent in line with the Consumer Rights Act 2015.

ACCEPTABLE USE OF OUR WEBSITE

In addition to the rules governing our paid Services, when accessing https://brik-factory.com, you agree that you will not:

6.1 Use the Website in any way that breaches applicable law or regulation.

6.2 Use any automated system (including bots, spiders, scrapers, or harvesters) to access, copy, or monitor the Website without our prior written consent, except for legitimate search engine indexing.

6.3 Attempt to gain unauthorised access to our servers, accounts, databases, or any system connected to the Website.

6.4 Introduce any virus, trojan, worm, ransomware, or other malicious code to the Website.

6.5 Conduct any form of penetration testing, vulnerability scanning, or security probing without our prior written consent.

6.6 Use the Website to send unsolicited bulk messages, spam, or phishing content.

6.7 Reverse engineer, decompile, or attempt to derive source code from any part of the Website or our underlying tools.

6.8 Use any content from the Website (including text, images, design, and brand assets) without our prior written consent, except as permitted by fair use principles or quoted with proper attribution and a link to source.

6.9 Misrepresent your identity, impersonate any other person, or submit false information through any contact form or enquiry channel.

6.10 Use the Website in any way that could damage, disable, overburden, or impair our infrastructure, or interfere with any other party’s use of the Website.

INTERACTION WITH OUR PAYMENT PROCESSORS

Our payment processing is provided by Stripe Payments UK, Ltd. and other authorised partners. By making payment to Brik Factory, you also agree to comply with the relevant payment processor’s terms of service and acceptable use policies, in addition to this AUP.

You agree that you will not:

Submit payments using stolen, fraudulent, or unauthorised payment methods
Initiate chargebacks in bad faith or without first attempting to resolve the issue with us directly (see our Refund Policy at https://brik-factory.com/refund-policy)
Provide false billing or identity information
Attempt to circumvent transaction limits, fraud screening, or sanctions controls

Where we identify suspected fraud, money laundering, or sanctions breaches, we will pause the engagement, conduct due diligence, and report the matter to the relevant authorities and our payment partners as required by law.

DUE DILIGENCE AND ONBOARDING

For certain engagements — particularly higher-value contracts, public sector engagements, or work involving sectors that carry heightened regulatory risk — we may carry out additional due diligence before commencing Services. This may include:

Identity verification of Client representatives (in line with anti-money laundering rules)
Verification of company registration and ownership
Sanctions and Politically Exposed Persons (PEP) screening
Review of the Client’s existing online presence, content, and reputation
Requesting evidence of relevant licences (e.g. UKGC, FCA, MHRA) where applicable

We reserve the right to decline an engagement at any stage of due diligence without providing detailed reasoning, where our judgement indicates incompatibility with this AUP.

REPORTING A VIOLATION

If you become aware of any actual or suspected breach of this AUP — whether by another Client, a third party using our Services, or content published on our Website — please report it to us promptly:

Email: Hello@brik-factory.com
Subject line: “AUP Violation Report”

Please include:

Your name and contact details (or anonymous report if you prefer)
A description of the conduct or content
Links, screenshots, or other supporting evidence where available
The date(s) you became aware of the issue

We will acknowledge receipt of all reports within 3 working days and investigate appropriately. We will treat reports confidentially to the extent compatible with our investigation and any legal obligations.

We do not tolerate retaliation against any person who makes a good-faith report of an AUP violation.

CONSEQUENCES OF VIOLATION

If we determine, in our reasonable judgement, that you have breached this AUP, we may take any of the following actions, individually or in combination, without prior notice where the breach is serious:

10.1 Issue a written warning and request that the breach be remedied within a defined period.

10.2 Suspend ongoing Services until the breach is resolved.

10.3 Terminate the engagement immediately, in accordance with clause 12 of our Terms of Service.

10.4 Withhold or recall any deliverables that have not yet been formally released, where their use would perpetuate the breach.

10.5 Refuse to issue refunds for fees relating to work already performed, in accordance with our Refund Policy.

10.6 Recover from you any losses, costs, or expenses incurred as a result of the breach, including legal costs, regulatory fines, payment processor penalties, and reputational damage where quantifiable.

10.7 Report the matter to relevant authorities, including law enforcement, regulators, payment partners, and platform operators, where required by law or where we reasonably believe a report is in the public interest.

10.8 Decline future business with you and any associated individuals or entities.

The exercise of any one remedy does not preclude the exercise of any other.

RELATIONSHIP TO OTHER POLICIES

This AUP operates alongside our other policies and agreements. In the event of conflict, the more restrictive provision will apply:

Terms of Service: https://brik-factory.com/terms-of-service
Privacy Policy: https://brik-factory.com/privacy-policy
Refund Policy: https://brik-factory.com/refund-policy
Cookie Policy: https://brik-factory.com/cookie-policy
Disclaimer: https://brik-factory.com/disclaimer

CHANGES TO THIS POLICY

We may update this AUP from time to time to reflect changes in law, regulation, industry practice, payment processor requirements, or our own business activities. The “Last Updated” date at the top of this policy indicates when revisions were made.

For active engagements, we will notify you of any material changes by email at least 14 days before they take effect. Continued use of our Services after that date constitutes acceptance of the revised AUP.

GOVERNING LAW

This AUP is governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or in connection with this AUP shall be subject to the exclusive jurisdiction of the courts of England and Wales, except as expressly provided otherwise in our Terms of Service.

For any questions about this Acceptable Use Policy, or to request clarification on whether a particular project would be acceptable, please contact us before submitting an enquiry or making payment:

BRIK FACTORY LTD
Innovation Centre Knowledge Gateway
Boundary Road, Colchester
England, CO4 3ZQ
United Kingdom

Email: Hello@brik-factory.com
Phone: +44 7714 743496
Website: https://brik-factory.com

Company Number: 15631479
Registered in England and Wales

We aim to respond to all AUP enquiries within 5 working days.