A complete promotional campaign for musicians, performers, theatre productions, and creators preparing to launch a tour, residency, or live event series. We handle the strategy, content, and outreach that surrounds your tour announcement, so you can focus on the performance itself.
Ideal for independent artists, theatre groups, and emerging performers who have a tour confirmed and need professional promotional support to reach their audience and the right media — without the overhead of a full PR agency retainer.
What’s Included:
– Tour announcement strategy document
– Tour press release (writing and distribution-ready format)
– Media outreach to 30+ targeted journalists, blogs, and podcasts
– 4-week social media campaign plan (content calendar + supporting copy)
– Tour graphics direction (visual style guide for designers, not finished design execution)
– Influencer and content creator outreach (10-15 targeted contacts)
– Performance tracking report (sent within 7 days after tour completion)
– 1 strategy session (60 minutes via video call)
– 1 written revision round per deliverable
Delivery: 30 working days from kick-off (campaign typically begins 4-6 weeks before tour start date)
Format: Strategy documents (PDF) + content calendar + outreach reports via secure email
Price
